Follow

BrandWrites Blog

Articles: 1-10 of 248

Should brand owners target AI shopping tools over consumers?

United Kingdom - November 27 2025 Consumers are increasingly relying on large language models (LLMs) to do their online shopping. While this change in consumer behaviour will have…

Points of hue: Court of Appeal upholds IPEC outcome on colourful figurative mark

United Kingdom - November 26 2025 In Babek International Ltd v Iceland Foods Ltd [2025] EWCA Civ 1341 (23 October 2025), the Court of Appeal dismissed Iceland’s appeal against the…

Shedding LUX on 2025 Spanish Trade Mark Disputes: From Rosalia's Ex-Partner to Sacred Spaces

Spain - November 13 2025 Introduction Rosalia's fourth studio album, LUX, explores the interplay between light, spirituality, and artistic expression. The recent album…

Premier Inn’s “Rest easy” endline found not to infringe in latest easyGroup battle

United Kingdom - November 12 2025 The High Court found no infringement of easyGroup’s registered marks by Premier Inn’s use of the “Rest easy” endline Use of the endline alone in…

“Stocking” goods: CJEU has confirmed the cross-border reach of trade marks

European Union - November 10 2025 Judgment in Case C-76/24 Tradeinn Retail Services S.L. V PH, which provided significant important clarification on the territorial and conceptual…

Tanzania's new border control measures: Mandatory trade mark recordation takes effect December 2025

Tanzania - October 7 2025 Based on the Finance Act, 2025, which entered into force on September 1, 2025, a mandatory trade mark recordation system for all goods imported into…

Landmark Polish ruling: Prosecco’s protected designation of origin infringed by cosmetics brand

European Union, Poland - October 6 2025 EU law provides strong protection for geographical indications, including protected designations of origin (PDOs). This protection extends to any…

Recent Trade Mark Decisions in Hong Kong: Insights on Bad Faith Invalidations

Hong Kong - September 22 2025 The Hong Kong Trade Marks Registry has issued two decisions in early 2025 that demonstrate the Registry's approach to invalidating registrations on…

CJEU: No National Application of Forfeiture of Rights for Trade mark Injunctions

European Union - September 16 2025 In its judgment of 1 August 2025 in Lunapark v Hardeco (C-452/24), the Court ruled that the EU Trademark Directive contains a complete harmonisation…

The Spanish Supreme Court Clarifies Trade Mark Exhaustion and Burden of Proof Under Article 15 EUTMR

European Union, Spain - September 11 2025 On 30 July 2025, the Spanish Supreme Court delivered a significant judgment interpreting Article 15 of the European Union Trade Mark Regulation…